If you are contemplating establishing a shop online, you must probably be weighing the costs of things such as website designing and development and the programming of the necessary e-commerce software. If this is a precise description of your thoughts, you couldn’t be any further from the reality on the ground.
Nowadays, there is a new breed of shopping cart software that does not take you from pillar to post in the establishment of a high quality online shop for your business. The underlying considerations that have driven the development of this software are simplicity, functionality and real ROI. Now let’s take a snap look at what this new shopping cart software really entails.
What Does Shopping Cart Software Involve?
- Firstly, forget about programming because there is absolutely none of that anywhere in the set-up or the marketing of your shop.
- You don’t have to do any installations on your computer.
- The size of your business is not an issue as the software is a one size-fits-all.
- The shopping cart software design can be designed to match your online store or vice versa.
- The software essentially automates your business and is a full package that enjoys maintenance and a full credibility to handle orders.
- What it does is to manage all the contents of your customers’ shopping carts by calculating sales tax, shipping charges, discounts, subtotal and the ultimate purchase price.
- Takes care of the ordering process from start to finish. Once a customer makes an order, you will receive an email with all the order details. You are then given an option to print a receipt on your computer while the order details and a ‘thank you’ message are forwarded to the customer
Apart from this, your shopping cart software has a lot of features and benefits which include:
- Sending gift reminder mails to your clientele
- E-mail list management option enabling you to dispatch mass e-mails to your clientele.
- Shoppers’ ability to track their shipments and orders on your site.
- Provides you with a means to analyse and interpret your online sales and shopper activity in the form of graphs, reports and charts.
- The existence of a product database that is searchable
- Instant sign-up and easy tracking in the running of your affiliate programs with automatic calculations of commission.
There are lots of other features and benefits that make the presence of shopping cart software in your online shop a necessity.
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